New office-tower restaurants are a defining theme of the rebounding industrial market — and their upscale fare is pink haute.

There are Daniel Boulud’s just-opened Le Pavillon at SL Green’s One Vanderbilt, Daniel Humm’s deliberate luxurious eatery at L&L’s 425 Park Ave. and Danny Meyer’s upcoming Ci Siamo at Brookfield’s Manhattan West.

A large new outpost of Greek favourite Avra is coming to Rockefeller Group’s rebooted 1271 Sixth Ave. Vornado Realty Trust plans to launch a full-service restaurant known as The Landing inside Penn 1, the place it’s making a “WorkLife” facilities bundle for brand new tenants.

Those venues, in addition to Nobu at 195 Broadway and the Grill and Pool on the Seagram Building, all are distanced from the primary parts of the towers of which they’re an element — both with separate aspect entrances, divider partitions or by requiring lengthy walks from the areas the place office tenants enter.

But at 1740 Broadway, proprietor EQ is more carefully integrating its office features with a tremendous restaurant than every other landlord has accomplished in Manhattan.

Mediterranean-style, 115-seat Iris, helmed by Michelin-starred chef John Fraser, is so seamlessly woven into the foyer that tenants and shoppers arriving to satisfy them may mistake the bottom flooring for that of a lodge.